Social advertising is the process of creating and deploying clickable ads to reach target audiences. You can reach them through social media platforms, messaging apps, news feeds, and even outside apps and websites. Companies use social advertising campaigns to build brand awareness, generate leads, and/or capture sales revenue.
Social advertising is particularly effective at driving engagement and conversions. Because social media platforms offer a treasure trove of highly specific and actionable user data. Audiences can be defined based on past behavior and purchase history. Also, by how well users match up with target persona demographics and interests.
Targeted audiences may be completely unfamiliar with the brand and/or product being advertised. But the message has a good chance of resonating and getting an immediate response. Especially in a data-rich and highly personalized social media environment.
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Google Campaigns
You probably heard talk about Google ads in marketing/sales meetings in one way or another. So what are google ad campaigns, and how can google ads help my business?
Remember, the secret to a successful marketing campaign is having a healthy mixture of different digital marketing strategies working in synergy. It’s no secret that Google Ads ranks among the highest ROI out of 10 core key performance indicators AKA “KPIs.”
We get it you are too busy closing sales, doing what you do best, following your passion.
So let us do the heavy lifting from creating ad copy keyword lists, figuring out the correct ad extensions, and increasing your click-through-rate “CTR.”
There are several types of Google Ad Campaigns.
- Search [ Text ads on Google search results ]
- Display [ Image ads on websites ]
- Video [ Videos ads on YouTube ]
- App [ your app promotion on many channels ]
- Smart [ Simplified, automated ads on Google and across the web ]
- Local [ Drive customers to physical location ]
- Discovery [ Runs ads across google feeds when they are open ]
Are you interested in running a Google Ad Campaign? Let us know.
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Email campaigns
Suppose you are new to the digital marketing world, welcome! Email email email!
Whether you are getting emails regarding the latest sale or the latest trending marketing trend/tip.
It’s no secret that email is the best way to communicate with your customer on a one-to-one level without having to use a whole lot of your time.
Let’s face it we live in a world where the first thing we do when we wake up is either check out social media or check our emails. More and more people are on email each day, and that number is increasing.
Suppose you have an email list on hand and send out customized email list campaigns. Drop us a ping down below let us see how we can help you.
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